Sneaker Exclusive>>Sneaker Collection>>Adidas Yeezy Boost

Back in June 2016, Kanye West’s deal with adidas was officially and successfully extended. An announcement was also made that this extend partnership would lead to the production of new footwear in 2017, which would step out of the lifestyle niche.

Prior to August, adidas had dropped four Yeezy Boost 350 colorways, three Yeezy Boost 750 colorways and four Yeezy Boost 950 colorways. Hence, it had been quite obvious that adidas and Kanye were to remain partners for the years to come. After all, Kanye is currently an international icon, so it is definitely worthwhile for adidas to keep him around, especially considering that 2017 is approaching.

Come 2017, adidas is planning to get a complete Yeezy range of men’s and women’s apparel and sneakers designed in Portland, Oregon by a dedicated team of 20 employees. Additionally, adidas even intends to establish numerous standalone Yeezy retail stores as well.

Once 2017 is here, adidas will also be endorsing even more NBA athletes. While it already has quite a fearsome roster of NBA athletes, adidas is hoping to endorse 250 more from the MLB and NFL over the upcoming three seasons.

At this point, adidas seems to be competing with Nike and Jordan Brand, and once 2017 is here, this competition could possibly heat up even more.

Adidas Yeezy 350 Boost V2 “Black White”
Core Black/White/Core Black
Release Date: December 17th, 2016
BY1604 | $220