If any of those reading this post enter “Pure Money” into Google, most of the results will be those related to Jordan Brand, specifically the returning and upcoming Air Jordan 4 “Pure Money.” This should make it pretty obvious that “Pure Money” is one of Jordan Brand’s most iconic color schemes / themes. However, the Air Jordan 4 “Pure Money” is not the only such colorway of its kind. Jordan Brand has even made use of the “Pure Money” theme on another signature model as well, the Air Jordan 3. Along with the with the returning Air Jordan 4 “Pure Money,” other silhouettes may also receive the “Pure Money” treatment.
Jordan Brand had dropped the Air Jordan 3 Retro “Pure Money” back on May 12th, 2007. It was one of Jordan Brand’s classic releases that has not hit the shelves again ever since. The colorway was better known as the “Pure Money $” and it was dressed up in a color scheme of Metallic Silver and White. However, the Air Jordan 4 Retro “Pure Money $” had arrived arrived at retailers twice before the Air Jordan 3 colorway of the same name was introduced. Originally, Jordan Brand had dropped the Air Jordan 4 “Pure Money” back in 2004 and then it returned merely two years later in May 2006.
Jordan Brand has already published some rather detailed photos of the Air Jordan 4 “Pure Money,” with the nearly all-White sneaker visible against a starkly contrasting red-colored background. As can be seen, the Air Jordan 4 “Pure Money” is essentially a seemingly all-White sneaker from its uppers all the way down to its soles. However, it is actually dressed up in three different muted, neutral hues, which are Metallic Silver, Pure Platinum and White.
The Air Jordan 4 “Pure Money” had actually even arrived at retailers back in 2010 as well, but it was referred to as the “25th Anniversary” colorway. As for the Air Jordan 4 “Pure Money” version that is scheduled to join the Jordan releases 2017, it will retail at a price of $190 on May 13th, 2017.
Air Jordan 4 “Pure Money”
White/Metallic Silver-Pure Platinum
Release Date: May 13th, 2017
308497-100 | $190