Russell Westbrook’s first signature performance sneaker model from Jordan Brand, the Why Not Zer0.1, made its retail debut on January 15th at a price of $125 in a “Mirror Image” colorway. Later it arrived in a “2-Way” colorway that also retailed at the same price. Earlier last month, Jordan Brand announced that they would be introducing a low-top version of the Why Not Zer0.1, which has been a customary trend with just about every Air Jordan model. It was officially unveiled and debuted among last month’s Air Jordan releases 2018. As of now, Jordan Brand has whipped up another brand new “Light Smoke” colorway of the Why Not Zer0.1.
The Jordan Why Not Zer0.1 made its retail debut in a “Triple Black” colorway this month on July 1st at a price of $115. Another colorway of the model is already scheduled to join this month’s Air Jordan releases 2018. This version has more of a mid rather than a low cut. Other than that though, it is equipped with the same distinct heels, forefoot shrouds and toggle lacing systems. However, there is no ankle strap, which is likely to make it more flexible for the wearer. The “White/Blue Hero-Amarillo” colorway of the Why Not Zer0.1 that you can see above is scheduled to retail on July 25th, 2018.
Russell Westbrook has now joined the ranks of Jordan Brand athletes who have a signature performance sneaker model in high- and low-top form. The color featured here, seen at the very top, is dubbed “Light Smoke,” and you can likely guess why. It is basically a tonal iteration with its uppers overall dressed up in a smoky Grey hue. The feature that makes it stand out though is Black- and White-colored speckles that are spread across the entire uppers and even the soles. This Jordan Why Not Zer0.1 “Light Smoke” will make its retail debut next month August 7, 2018 at a price of $115.
Jordan Why Not Zer0.1 “Light Smoke”