NAKED is essentially the name of a company with the tagline, “Supplying girls with sneakers.” It is also the name shared by two stores that are located in Copenhagen, the capital of Denmark. NAKED literally specializes in fulfilling the distinct needs of and supplying their female customers with branded sneakers, among other things. Ever since the two stores opened their doors, they have become one of the foremost sneaker suppliers for sneakerheads all over the world, especially in Copenhagen itself. The two stores carry adidas footwear, but adidas and NAKED have never collaborated before. Their very first collaboration is dubbed the “Waves” Pack and appears to be underwater-themed.
Even though it is a first for adidas, NAKED has collaborated with other renowned footwear brands like Reebok. In fact, a NAKED x Reebok Collection hit the shelves back in August 2016. The Reebok models from the collection were dressed up in color schemes that gave off the 90s vibes. Arguably, the Reebok Club C 85 was the highlight of the collection, its premium perforated leather uppers look clean and pure due to being completely White. The heels of the sneaker also featured NAKED branding. It should be obvious, but NAKED happens to be quite knowledgeable when it comes to women’s footwear trends, and this latest collaboration will reflect that.
This NAKED x adidas Consortium “Waves” Pack draws its inspiration by the vast ocean that surrounds land. To promote the collection, even a video has been produced that features two women rocking the two sneakers from this pack underwater. Both models have been dressed up in bold and vivid Pastel Turquoise color schemes. It includes a Samba with uppers made up of Ostrich leather, featuring White-colored detailing and paired with Gum Rubber soles. Also included is an Ultra Boost with its Primeknit uppers sporting tonal mesh over its collars and tongues, while all-White Boost midsoles rest beneath.
Contrary to what sneakerheads might be thinking, the sneakers from this NAKED x adidas Consortium “Waves” Pack will be available for both men and women. This collection will makes its exclusive retail debut at the NAKED stores and website on December 16th, while a wider release will take place on December 23rd.
NAKED x adidas Consortium “Waves” Pack
Light Aqua/Footwear White-Gum
Release Date: December 16th, 2016 (NAKED Exclusive)
Release Date: December 23rd, 2016 (Global)
BB1141 | $