Within the sneaker community, March 26th has been celebrated as Air Max Day for several years now. In fact, it was back in 2014 when the year in which Air Max Day was first announced. Back in 1987, March 26th was the date on which the Air Max 1 debuted and that is what Air Max Day celebrates, along with the numerous additions that have been made to the Air Max line over the years. Ever since, Nike has been dropping special Air Max releases to celebrate Air Max Day. In 2018 though, it seems that Nike has declared March as “Air Max Month,” with back-to-back Air Max releases.
It’s been 31 years since the Air Max was initially released. The first Air Max Day may not have been as memorable, but over the years, it has become a major customer event. While many sneakerheads bring out their existing Air Max sneakers out of the closet to lace up in them on March 26, plenty of them also tend to have their eyes set on copping the special Air Max Day releases from Nike. Air Max Day has enabled Nike to create hype around limited Air Max releases in the American market. It has become an excellent marketing opportunity for the sportswear brand as well.
Nike’s Air Max “Month” releases have already begun arriving. In fact, Nike has already dropped seven different Air Max releases on March 2nd, 2018. These include the Air Max 1 “Anniversary Aqua,” a WMNS Air Max 270 “Ocean Bliss,” and five Air Max 270 colorways, namely “Black/Hyper Grape,” “Black/White,” “Light Bone,” “Medium Navy” and “Medium Olive.” On March 9th, Nike will be dropping the Air VaporMax 97 “Neon” and the Air VaporMax 2.0 “Black/Hot Punch,” both of which will retail for $190.
The last of the Air Max Day releases will be arriving on March 22nd, including the Air Max 1/97 “Sean Wotherspoon,” Air Max 270 “Dusty Cactus,” Air VaporMax 2.0 “Dusty Cactus,” WMNS Air Max 270 “Ultramarine” and the WMNS Air VaporMax 2.0 “Hot Punch.” All of these final releases will retail at prices between $150 and $190.
Nike Air Max Day 2018 Release