While not a part of the upcoming Air Jordan releases 2018, The Shoe Surgeon‘s latest custom creation draws inspiration from Japanese art. Not too long ago, Dominic Chambrone a.k.a. The Shoe Surgeon designed the Air Mars Jordan 1, which incorporated the design concepts of the Tom Sachs x Nike Mars Yard shoes into the Air Jordan 1. A limited number of pairs were available at a price of $1,800 at the REIGN x 10 Corso Como New York location at 1 Fulton Street. The Shoe Surgeon is back with another Air Jordan 1 custom, this time using the OFF-White x Air Jordan 1 as the base.
The classic and iconic “Chicago” colorway returns one of Jordan Brand’s latest Air Jordan releases 2018 but with as a slight variation. Back in 1984 when Michael Jordan began his professional basketball career, Reebok had actually surpassed Nike as the number one footwear and sportswear brand. Hence, it was signing Michael Jordan and the debut of the Air Jordan 1 in 1985 that brought Nike back on top. In fact, it is the Air Jordan 1 that gave rise to the “sneaker culture” we recognize today. 33 years later, Jordan Brand is set to release a variation of one of the most classic Air Jordan 1 colorways.
One of Jordan Brand‘s upcoming Air Jordan releases 2018 has not even debuted yet but has already made its way in the resale market. Usually, it takes a while until a recently released Air Jordan colorway surfaces on the resale market. Sneaker resellers generally have to wait until the colorway has officially hit the shelves and purchase it in bulk in order to resell it later at higher prices. However, that does not seem to be the case here. The official release of the Air Jordan 1 “Rookie Of The Year” is literally just around the corner but it is already available on StockX, a deadstock and resale platform.
Nike‘s latest collection celebrating the opening of its new flagship store includes one of the latest Air Jordan releases 2018. Nike’s “House of Innovation 000” in New York City brings together the digital and physical realms of retail. This new “cross-category premium” store, which is located at 650 Fifth Avenue, is a six-storey building, with each level covering a space of 68,000 square feet. Its grand opening is taking place on November 15th, and it will remain open between 10 AM and 8 PM every day. In commemoration, Nike has put together a “Noise Cancelling” Collection comprising of five sneaker models, one of which is the Air Jordan 1 High.
The Union x Air Jordan 1 colorways will be joining upcoming Air Jordan releases 2018 as a part of “Flight” Collection. You may not know this, but the Air Jordan 1 Retro High OG collaboratively designed by Jordan Brand and Union Los Angeles was already made available near the end of October, albeit secretly. As a prank, Union LA set up a “fake” booth with hidden cameras, selling real vintage Air Jordan and Nike sneakers and apparel at the Rose Bowl Flea Market. Amidst them, the two Air Jordan 1 colorways and apparel from the Union x Jordan Brand “Flight” Collection were also put up on sale.
One of Jordan Brand‘s Holiday Season collection of Air Jordan releases 2018 will include a “Not For Resale” colorway. With this year’s Air Jordan 1 “Not For Resale” colorways, Jordan Brand seems to be sending a message to sneaker resellers. The fact remains though, profiteers have purchasing and reselling Air Jordan pairs on the secondary market at outrageous prices for as long as sneakerheads have been collecting. Jordan Brand may not be particularly fond of this practice, but they cannot really do anything about it. Apart from perhaps designing colorways like this upcoming Air Jordan 1 “Not For Sale” that officially hits the shelves next month.
One of Jordan Brand‘s most recent Air Jordan releases 2018 drew inspiration from an original Nike Air Trainer 1 colorway from 1987. Although not Tinker Hatfield’s favorite (that would be the Air Jordan 11), the Air Jordan 3 was the first Air Jordan model he designed. For its 30th anniversary and Tinker Hatfield’s birthday, the Air Jordan 3 was even transformed to resemble his original sketches of the model. Coincidentally, the Nike Air Trainer 1 was also designed by Tinker Hatfield and one of its original colorways was dubbed “Chlorophyll.” The Air Jordan 3 “Chlorophyll,” which sports a similar color blocking and scheme, recently made its retail debut.