Russell Westbrook‘s latest lifestyle sneaker model will be making its retail debut among this month’s upcoming Air Jordan releases 2018. Russell Westbrook’s first signature model from Jordan Brand was the Westbrook 0. It was a minimal and sleek off-court, lifestyle shoe that drew inspiration from Russell Westbrook’s fashion-forward style. Also inspired by Jordan Brand’s own heritage, the Westbrook 0 was designed to be “clean and versatile.” The Westbrook 0 made its retail debut on August 1st, 2015 at a price of $130. As of now, there are already two Jordan Westbrook models and it seems a third one will be debuting at retailers later this month.
Some of this year’s most popular Air Jordan releases 2018 worth copping are currently available at Stadium Goods. Stadium Goods just celebrated its 3rd anniversary back in October. However, the New York-based consignment and retail store Stadium Goods would not be here if the Air Jordan 1 had never been designed. This is because if the Air Jordan 1 did not exist, there would probably be no sneaker culture at all, and there would be no sneakerheads, who are constantly hyped about the latest sneaker releases. Even Yu-Ming Wu, Stadium Goods’ Chief Marketing Officer, refers to the Air Jordan 1 as the “the most incredible sneaker ever created.”
The “White/Cement” colorway is returning as a part of upcoming Air Jordan releases 2018, but on a different, brand new sneaker model. As you likely know already, the “White/Cement” happens to be the iconic, original colorway of the Air Jordan 4 that made its retail debut back in 1989. The same year, Spike Lee wore it in his comedy–drama film, Do The Right Thing. It has also been re-released in retro form twice, once in 1999 and more recently in 2016, the latter resembling the OG more closely. This year it seems, the “White/Cement” colorway will be appearing on the successor to the Jordan 88 Racer.
While not a part of the upcoming Air Jordan releases 2018, The Shoe Surgeon‘s latest custom creation draws inspiration from Japanese art. Not too long ago, Dominic Chambrone a.k.a. The Shoe Surgeon designed the Air Mars Jordan 1, which incorporated the design concepts of the Tom Sachs x Nike Mars Yard shoes into the Air Jordan 1. A limited number of pairs were available at a price of $1,800 at the REIGN x 10 Corso Como New York location at 1 Fulton Street. The Shoe Surgeon is back with another Air Jordan 1 custom, this time using the OFF-White x Air Jordan 1 as the base.
A brand new colorway of Russell Westbrook‘s signature sneaker model was among the recent Air Jordan releases 2018. For quite a while, Russell Westbrook did not have a signature basketball sneaker model that he could actually play in on the court. Since Russell is known for his fashion statement, Jordan Brand actually designed for him the lifestyle Jordan Westbrook 0. Fortunately, Jordan Brand introduced the Jordan Why Not Zer0.1, which eventually made its retail debut on January 15th, 2018 in a “Mirror Image” colorway that retailed for $125. Ever since, plenty of other Jordan Why Not Zer0.1 colorways have hit the shelves, including the three recent ones featured here.
The classic and iconic “Chicago” colorway returns one of Jordan Brand’s latest Air Jordan releases 2018 but with as a slight variation. Back in 1984 when Michael Jordan began his professional basketball career, Reebok had actually surpassed Nike as the number one footwear and sportswear brand. Hence, it was signing Michael Jordan and the debut of the Air Jordan 1 in 1985 that brought Nike back on top. In fact, it is the Air Jordan 1 that gave rise to the “sneaker culture” we recognize today. 33 years later, Jordan Brand is set to release a variation of one of the most classic Air Jordan 1 colorways.
One of Jordan Brand‘s upcoming Air Jordan releases 2018 has not even debuted yet but has already made its way in the resale market. Usually, it takes a while until a recently released Air Jordan colorway surfaces on the resale market. Sneaker resellers generally have to wait until the colorway has officially hit the shelves and purchase it in bulk in order to resell it later at higher prices. However, that does not seem to be the case here. The official release of the Air Jordan 1 “Rookie Of The Year” is literally just around the corner but it is already available on StockX, a deadstock and resale platform.