Amidst upcoming adidas and Air Jordan releases 2019, Nike and apparel brand UNDEFEATED have teamed up to release two different collections. Last year, Nike celebrated Mamba Day on August 24th, 2018 by teaming up with UNDEFEATED to release a Kobe Proto PE Pack. The pack included four different colorways of the Nike Kobe Proto, all of which could only be copped from select UNDEFEATED locations that were revealed via Nike SNKRS Pass. One of them was even dressed up in the color scheme of the Los Angeles Lakers. It seems Nike and UNDEFEATED are collaborating once again for Mamba Day 2019, this time releasing a Kobe 4 Proto Collection.
While there do not seem to be any Air Jordan releases for Easter so far, Nike is releasing an Air VaporMax 2019 and a Vapormax Flyknit 3. Last year, Nike released an “Easter” colorway of the Air Force 1 Low. It was a multicolored iteration that was dressed up in a combination of pastel hues, namely Barely Volt, Ice Blue, Hyper Turquoise and Sail. These hues actually appeared as a part of a unique patchwork design over its suede uppers. Since this was an Easter release, graphics of opened Easter eggs could be spotted on its insoles and tongues. This year, Nike seems to have two different Easter releases.
The Air Max 98 “La Mezcia” designed by Gabrielle Serrano for the 2018 Nike: On Air Contest will be among upcoming Air Jordan releases 2019. Back in 2018, Nike hosted workshops for its On Air Contest in multiple cities, namely London, New York City, Paris, Shanghai, Seoul and Tokyo. Thousands of Nike fans attended those workshops and drew inspiration from their local communities to design a variety of different Air Max and Air VaporMax colorways. Gabrielle Serrano was one of the six winners, who then proceeded to create the first samples of their designs with the help of Nike designers and developers. Continue reading The Nike “On Air” Contest-Winning Air Max 98 “La Mezcla” Is Available
Amidst the Air Jordan releases 2019 that recently hit the shelves, this Nike Air Max Plus “Palm” Pack arrived at retailers as well. The Nike Air Max Plus became somewhat of a cultural phenomenon soon after it debuted back in 1998. Ever since, Nike has released countless iteration and numerous variations of the Air Max Plus. It was veteran Nike designer Sean McDowell who designed the classic running shoe utilizing groundbreaking manufacturing techniques. It also introduced Tuned Air and thus, became known as “Tn.” The “Palm” Pack that just made its retail debut is a nod to the aesthetic influence behind the Air Max Plus.
Last year, it was Jordan Brand that released a “Chinese New Year” Pack commemorating the beginning of the Year of the Rooster. The pack consisted of special colorways of the Air Jordan 6 and the Air Jordan 32 Low. Both models featured nearly all–Black uppers with firework and traditional floral patterns embroidered onto them. While there was no collection from Nike, an Air Foamposite One “Chinese New Year” colorway was released back in February 2018. While its color scheme was different, it also featured similar firework graphics over its Foam shell uppers. For the 2019 “Chinese New Year” Pack, Nike has actually teamed up with both Converse and Jordan Brand.
One of the upcoming Air Jordan releases 2018 is going to be a part of the recently unveiled Nike x Doernbecher Freestyle 2018 Collection. Jordan Brand and Nike have a long-standing annual tradition of collaborating with the Doernbecher Children’s Hospital since back in 2007. Every year, some of the young patients at the hospital are selected to design specific Air Jordan and Nike sneaker models to be a part of the annual Doernbecher Collection. Nike recently unveiled the Doernbecher Freestyle 2018 Collection, along with the names and photos of the children involved. The collection contains an Air Jordan and several Nike sneaker models.
Back in August, Nike released the “Discover Your Air” Pack that consisted of matching Air Max 95, Air Max Plus and Air Max Plus 97 colorways. It was a Foot Locker exclusive release that hit the shelves on August 23th, 2018. It was a retro-themed pack inspired by the 90s, which Nike referred to as “The Era That Inspired AIR.” The color scheme of all three sneakers was similar to that of the Air Huarache Light OG “Ultramarine” that made its retail debut back in 1993. Nike and Footlocker teamed up for another “Discover Your Air” campaign, which includes a digital spot featuring rapper Fat Joe.
If you have not already figured it out, the whole purpose of Foot Locker x Nike “Discover Your Air” campaign is to celebrate the 90s. The Fat Joe Carpool Karaoke-like digital spot was named “Mo Flow Cab Hail The ‘90s.” It featured Fat Joe riding in the front passenger seat of a taxi, making passengers in the back seat to rap along with popular 90’s hip-hop songs. The passengers included comedian Haha Davis, and rappers LGP Qua and Sheck Wes. The passengers who successfully completed the 90s flow were driven to the nearest Foot Locker store to receive their very own Air Max “Frequency” Pack. Continue reading Fat Joe Gave Away An Air Max Pack In Foot Locker’s Digital Spot