One of the upcoming Air Jordan releases 2018 is going to be a part of the recently unveiled Nike x Doernbecher Freestyle 2018 Collection. Jordan Brand and Nike have a long-standing annual tradition of collaborating with the Doernbecher Children’s Hospital since back in 2007. Every year, some of the young patients at the hospital are selected to design specific Air Jordan and Nike sneaker models to be a part of the annual Doernbecher Collection. Nike recently unveiled the Doernbecher Freestyle 2018 Collection, along with the names and photos of the children involved. The collection contains an Air Jordan and several Nike sneaker models.
Back in August, Nike released the “Discover Your Air” Pack that consisted of matching Air Max 95, Air Max Plus and Air Max Plus 97 colorways. It was a Foot Locker exclusive release that hit the shelves on August 23th, 2018. It was a retro-themed pack inspired by the 90s, which Nike referred to as “The Era That Inspired AIR.” The color scheme of all three sneakers was similar to that of the Air Huarache Light OG “Ultramarine” that made its retail debut back in 1993. Nike and Footlocker teamed up for another “Discover Your Air” campaign, which includes a digital spot featuring rapper Fat Joe.
If you have not already figured it out, the whole purpose of Foot Locker x Nike “Discover Your Air” campaign is to celebrate the 90s. The Fat Joe Carpool Karaoke-like digital spot was named “Mo Flow Cab Hail The ‘90s.” It featured Fat Joe riding in the front passenger seat of a taxi, making passengers in the back seat to rap along with popular 90’s hip-hop songs. The passengers included comedian Haha Davis, and rappers LGP Qua and Sheck Wes. The passengers who successfully completed the 90s flow were driven to the nearest Foot Locker store to receive their very own Air Max “Frequency” Pack. Continue reading Fat Joe Gave Away An Air Max Pack In Foot Locker’s Digital Spot
Skepta, the rapper from the UK who happens to be Drake’s close friend, first collaborated with Nike last year. The Skepta x Nike Air Max 97 Ultra ’17 was officially unveiled back in late August 2017. This iteration primarily drew inspiration from Morocco, Skepta’s home-away-from-London, while its color scheme was inspired by the Air Tuned Max from 1999. The Skepta x Nike Air Max 97 Ultra ’17 eventually made its retail debut on September 2nd, 2017 at a price of $180. Earlier this year, a Skepta x Nike Air Max Deluxe release has already hit the shelves and now, another is on its way to retailers this week. Continue reading The Skepta x Nike Air Max Deluxe Is Inspired By “That’s Not Me”