Whenever a footwear brand has collaborated with Rihanna, they have succeeded in making an astonishing number of sales through those collaborations. While it is nothing new for Rihanna to join forces with Puma, what is new about this latest collaboration between these two is that it has resulted in a brand new model, the Puma Fenty Trainer. Soon after on-foot photos of the three Rihanna x Puma Fenty Trainer colorways had surfaced, now official photos advertising the collaboration and featuring Rihanna herself have also been published. In fact, the date for the Puma release 2016 of the Fenty Trainer’s debut has already arrived.
The avant-garde, laceless Puma Fenty Trainer was first introduced at the New York Fashion Week and just recently, Rihanna herself laced up in one of iterations during Alexander Wang’s SS16 campaign. Rihanna can be seen rocking the all-Black rendition that is dubbed “Blackout,” while the other two are nicknamed “Red Alert” and “Whiteout.” Unlike Rihanna’s Puma Creepy, the futuristic Fenty Trainer is a breathable athletic trainer with a mesh upper while the sides are covered with perforated plastic overlays, which enhance the appearance and durability of the shoe.
Additionally, this one-of-a-kind trainer is also equipped with a high tongue that offers support and a TPU Kurim cage that has completely reflective underlays visible underneath it. As mentioned, Puma apparently decided that Rihanna’s Fenty Trainer should make its retail debut in three different colorways, all of which are completely tonal, one in all-Black, one in all-Red and finally, one in all-White. The heel tab of the trainer also features the “Puma by Rihanna” branding.
Indeed, the worldwide Puma release 2016 of the three Rihanna x Fenty Trainer iterations has already take place on February 26th. Therefore, sneakerheads can grab a pair of either of three colorways of this brand new trainer from Puma.com or a select nearby retailer.
Rihanna x Puma Fenty Trainer