Tag Archives: Air Access”

Detroit-Based Nike SNKRS Users May Gain “Air Access” Via The Jordan Reserve Program

Nike took the first step towards going digital by launching the SNKRS app back in 2015. The launch of the SNKRS app marked a major shift in how Nike would be selling its apparel and footwear, including those from Jordan Brand. Thanks to Nike’s SNKRS app, sneakerheads no longer had to compete with annoying bots and resellers in order to be able to cop their favorite Jordan Brand and Nike releases. Through the app, sneakerheads also gained access to exclusive content. Nike is even rewarding the users of its SNKRS app in Detroit with the launch of a Jordan Reserve program, which will likely expand throughout the U.S. Continue reading Detroit-Based Nike SNKRS Users May Gain “Air Access” Via The Jordan Reserve Program