Tag Archives: Frost White

Jordan Brand Adds These “Frost White” Colorways To The Air Jordan Heiress Collection

People wear white during summer assuming that the color reflects heat and they will stay cooler if they wear white, but this is nothing more than a popular notion. It would be much smarter to wear black during the summer months, so that heat emanated by the human body gets absorbed rather than being reflected back. However, that is not the only reason that modern day people today wear white during summer. In fact, white sneakers become very popular around this time of the year. This would explain why Jordan Brand is planning to drop “Frost White” colorways of two of their most iconic sneaker models. Continue reading Jordan Brand Adds These “Frost White” Colorways To The Air Jordan Heiress Collection