Tag Archives: Nike Unlaced

Nike Hopes To Better Cater Its Female Demographic With The Unlaced Retail Concept

For a long time, men have been dominating sneaker culture. In fact, until recently, teenage boys accounted for a majority of the sneakerhead population, or at least those who lineup to cop the latest drops. Arguably, this might be due to the fact that most, if not all, of the hottest sneaker releases end up have been arriving in men’s sizes only. Fortunately, this has been gradually changing. In fact, Nike has been at the forefront of bringing about this change. Sales from Nike’s current female demographic add up to $6.6 billion, but by 2020, the American sportswear giant is expecting to expand this business up to $11 billion Continue reading Nike Hopes To Better Cater Its Female Demographic With The Unlaced Retail Concept