One of Jordan Brand‘s Holiday Season collection of Air Jordan releases 2018 will include a “Not For Resale” colorway. With this year’s Air Jordan 1 “Not For Resale” colorways, Jordan Brand seems to be sending a message to sneaker resellers. The fact remains though, profiteers have purchasing and reselling Air Jordan pairs on the secondary market at outrageous prices for as long as sneakerheads have been collecting. Jordan Brand may not be particularly fond of this practice, but they cannot really do anything about it. Apart from perhaps designing colorways like this upcoming Air Jordan 1 “Not For Sale” that officially hits the shelves next month.