One of Jordan Brand‘s Holiday Season collection of Air Jordan releases 2018 will include a “Not For Resale” colorway. With this year’s Air Jordan 1 “Not For Resale” colorways, Jordan Brand seems to be sending a message to sneaker resellers. The fact remains though, profiteers have purchasing and reselling Air Jordan pairs on the secondary market at outrageous prices for as long as sneakerheads have been collecting. Jordan Brand may not be particularly fond of this practice, but they cannot really do anything about it. Apart from perhaps designing colorways like this upcoming Air Jordan 1 “Not For Sale” that officially hits the shelves next month.
Understanding The Secondary Resale Market Of Air Jordan Sneakers
Of course, the general idea behind reselling a highly coveted Air Jordan colorway once it is no longer available at retailers is to earn a considerable profit. At the same time though, it is not always easy cop an Air Jordan colorway within its release period. Hence, for collectors willing to pay a higher price for such sneakers, it may seem that the secondary market is offering a valuable service. Nonetheless, Jordan Brand did attempt to thwart sneaker resellers through their “Remastered” program back in 2016. The program did actually succeed in bringing down the resale prices of retro Air Jordan sneakers in the resale market.
An Overview Of The Upcoming Air Jordan 1 “Not For Resale” Colorway
Jordan Brand already released a “Sail/Black–Varsity Red” colorway of the Air Jordan 1 “Not For Resale” earlier this month on November 7th, 2018. This latest, upcoming one is dressed up in a combination of Black, Varsity Maize and Sail. In addition to the “NOT FOR RESALE” text on the outer sides of its soles, its toeboxes, tongue tabs and heels feature words that make up the phrases, “WEAR ME,” “PLEASE CREASE” and “NO PHOTOS.” Apparently, this Air Jordan 1 “Not For Resale” will initially arrive at the Jordan Brand’s Flight 23 store in Los Angeles on November 14th. It will later join the Air Jordan releases 2018 in December.
Air Jordan 1 Retro High OG “Not For Resale”
Color: Sail/Varsity Maize-Black
Style Code: 861428-107
Release Date: November 14th, 2018 ( Flight 23, LA )
Release Date: December 2018
Retail Price: $160