The ongoing collaboration between adidas and Parley for the Oceans has been well-received, considering that it is for a noble, i.e. to save the world’s oceans. The Parley x adidas Boost Summer 2018 Collection made its retail debut just last month on June 27th at retailers like Finish Line and Foot Locker. This collection included three men’s colorways of the Ultra BOOST colorways, a men’s colorway of the Ultra Boost ST colorway, and four women’s of the Ultra BOOST. Each sneaker from this collection retailed for $180. Although there is no latest collaborative release from the two, adidas seems to have taken quite a favorable initiative for the oceans.
No More Recycled Plastics
It is a fact that and it cannot be denied that adidas has used and incorporated plastics into their footwear over the years. However, it is never too late to make a positive change and in 2018, adidas has shown tremendous promise in terms of preserving and sustaining the environment. In fact, they seem to have made quite a meaningful and significant commitment that by 2024, they will no longer be using “virgin” plastics in their distribution centers, products, offices, retail stores and warehouses. They have estimated that by doing so, they are going to end up saving approximately 40 tons of plastic each year.
Only Recycled Plastics
Instead of “virgin” plastics, adidas will now be using recycled ocean plastics for their footwear models like the NMD R1 and Ultra BOOST in order to make them more environment-friendly and sustainable. Additionally, they are going to be using approximately 41% polyester for the apparel lines they intend to release in 2019. Last year, only a million dollars worth of adidas x Parley footwear were sold. However, in 2018, the forecasted sales from the sneakers they have been collaboratively releasing, and will continue doing so, are expected to reach 5 million. The positive impact this initiative from adidas is going to make will be far- and wide-reaching.