It is nothing unusual for Jordan Brand to change its packaging, but the upgraded, premium packaging for 2015’s Jordan releases had been particularly special. Last year, Jordan Brand had been celebrating its 30th anniversary and sneakers had eventually ended up hitting the shelves in a very premium box that was dressed up in matte Back with eye-catching Gold-colored detailing. Jordan Brand even upgraded the tissue that Air Jordan packages contain, with Gold-colored 23s printed all over it. However, it turns out the Air Jordan 11 “Space Jam,” which is scheduled to arrive during the Holiday Season 2016, will also hit the shelves in quite the special packaging.
This year’s Air Jordan 12 “The Master,” which had been among 2016’s retro remastered Air Jordan releases, had also made its retail debut in a special package. The Air Jordan 12 “The Master” had arrivedat retailers in late February this year and the packaging that it came in had been designed to resemble the original box that had contained the Air Jordan 12 back in 1996. In fact, the package had been an identical replica of the original, with Nike “Swoosh” logos taking the place of the “Jumpman” branding. Apparently, the packaging of the Air Jordan 11 “Space Jam” looks as eye-catching as the sneaker itself.
The Air Jordan 11 “Space Jam” is already set to be one of 2016’s most coveted and iconic Air Jordan releases. This year also marks Space Jam’s 20th anniversary, which makes this release even more special, deserving of special packaging, even though not many sneakerheads care about the box that contains their kicks. Much like this particular Air Jordan 11 iteration itself, its packaging also appears to be Space Jam-themed, predominantly covered in the same Black and Purple hues like the sneaker. The packaging also includes a box with its inside dressed up in a galaxy print and a “45” on top, and a unique wrapping paper.
By now, sneakerheads should obviously know when to expect this highly-awaited sneaker and its special packaging, considering that it is one of Holiday 2016’s leading Air Jordan releases. Jordan Brand has already confirmed that it will be dropping the Air Jordan 11 “Space Jam” on December 17th and now sneakerheads know what its packaging will look like when they cop a pair for $220.
Air Jordan 11 “Space Jam”
Release Date: December 17th, 2016
378037-003 | $220