Back in August, Nike released the “Discover Your Air” Pack that consisted of matching Air Max 95, Air Max Plus and Air Max Plus 97 colorways. It was a Foot Locker exclusive release that hit the shelves on August 23th, 2018. It was a retro-themed pack inspired by the 90s, which Nike referred to as “The Era That Inspired AIR.” The color scheme of all three sneakers was similar to that of the Air Huarache Light OG “Ultramarine” that made its retail debut back in 1993. Nike and Footlocker teamed up for another “Discover Your Air” campaign, which includes a digital spot featuring rapper Fat Joe.
If you have not already figured it out, the whole purpose of Foot Locker x Nike “Discover Your Air” campaign is to celebrate the 90s. The Fat Joe Carpool Karaoke-like digital spot was named “Mo Flow Cab Hail The ‘90s.” It featured Fat Joe riding in the front passenger seat of a taxi, making passengers in the back seat to rap along with popular 90’s hip-hop songs. The passengers included comedian Haha Davis, and rappers LGP Qua and Sheck Wes. The passengers who successfully completed the 90s flow were driven to the nearest Foot Locker store to receive their very own Air Max “Frequency” Pack.
Foot Patrol and rapper Playboi Carti were involved in the release of the Nike Air Max “Frequency” Pack. Like the “Discover Your Air” Pack mentioned above, this pack also comprised of similar Air Max 95, Air Max Plus and Air Max Plus 97 colorways. All three of these colorways, as you can see in the photo above, were dressed up in a matching color scheme of Black, Tour Yellow, and White, but each featuring varying color blocking and designs. Their uppers were made up of materials like leather, mesh and neoprene and they were all equipped with dual-toned laces.
Before the Foot Locker x Nike digital spot, the Air Max “Frequency” Pack made its retail debut on September 14th, 2018 at Foot Locker family retailers like Champs Sports, Eastbay and Footaction. You can watch the digital spot featuring Fat Joe below:
Nike Air Max “Air Frequency” Pack
Release Date: September 14th, 2018