It seems unlikely that Nike will be dethroned in the world of sneakers. Nike’s footwear division generated worldwide revenue of approximately $20 billion back in 2016. adidas was and still is the second largest athletic footwear company in the world, but back in 2016, it had generated slightly more than half of Nike’s revenue that year. In 2017 though, adidas managed to surpass Nike’s Jordan Brand, becoming the second largest athletic footwear seller in the United States. The adidas Yeezy line has actively contributed in the brand’s rise in popularity. With 2017 nearing its end, it seems that adidas is ready to upgrade the Yeezy Boost 350 for next year. Continue reading Could This adidas Yeezy Boost Sneaker With A Different Design Be The V3?